Wednesday 20 March 2013

LO1 P1 - Pre-production

For unit 11 before recording our radio advert we had to do a pre production which involved doing three things script writing treatment and production schedule.

Writing Treatment:

Title of production
Nemesis drink advert: Bullwood basketball team Jan/Feb 2013
Product
Nemesis drink advert
Medium
Radio advert
Running time
0 minutes 40 seconds
Synopsis
An American high school basketball team are being highly motivated by their coach to win the last quarter of their tournament final. But they’re very tired and they refuse to play on. So the coach influences them to drink Nemesis drink which will motivate them to win the game. They then end up winning the game in the last second and then turn back to their normal selves. V/O with information on where you can buy the product Tag line: ‘Nemesis giving you that rage!’ Jingle: Bull noises and fighting song: Kung fu fighting.
Target audience
Male & Female all ages from 16 to 60


Script for advert:
Coach: Alright guys we need to get this win you need to work your socks off.
Team: ooh I can’t do this coach (tiring noises, yawning)
Coach: Come on guys drink Nemesis (can opening)
Coach: it tastes good this will get you up and motivated
Team: YAY (can opening, slurping drink)
Coach: go out and get them
Bull noises hitting
Basketball bouncing person shoots then hits the net then scores.
Buzzer noise
Crowd cheering, celebrations
Coach: I knew you could do it well done!
Work hard play harder drink nemesis
Sold in all good retails terms and conditions apply